The Coalition has two primary objectives:

To ensure that advocacy is rooted in the communities which it seeks to represent and is provided by groups that are capable of ensuring this.

To promote informal voluntary advocacy activity, whether this occurs through the matching and support of citizen advocacy partnerships* or through naturally occurring supportive relationships.

National Coalition of Advocacy Schemes














Criteria for membership:


Membership of the Coalition is open to independent organisations that seek to match and support informal voluntary advocacy activity as either their sole purpose or as part of a range of activities.


  • In addition, membership is also open to groups that undertake any model of advocacy provided that they

           are organisations that are connected to and directed by the communities in which they work


  • work to a vision of an holistic and collaborative approach to all forms of advocacy.


What is meant by independent?


By independent is meant separation from the provision of other services to advocacy partners.**



* Informal advocacy activity includes citizen advocacy relationships. These are defined as one-to-one partnerships that are freely given and voluntary. Their aim is to promote social inclusion and the protection of the rights of a person who is in a vulnerable position. Such partnerships are defined and shaped by the partner and advocate.

**Please see the Coalition’s more detailed definition of independence.




What do we mean by 'Advocacy Plus'?


Advocacy Plus recognises that independent advocacy is just one of a range of activities that aim to protect and promote human and civil rights. It seeks to provide effective mechanisms for ensuring that the important roles of informal Citizen Advocates and/or natural advocates are recognised and respected. It offers a mechanism for all models of Advocacy to complement each other and to maximise their effectiveness by co-ordinated links to other activities that protect and promote human and civil rights. It should assist in taking advocacy from the limited orbit of Health and Social care to a broader rights-based, citizenship agenda.


An Advocacy Plus approach ensures that independent Advocacy is connected to, and at the heart of, the spectrum or continuum of advocacy, Advice, Information and related supports within local communities. It seeks to ensure that the different roles are not confused, which is essential if conflicts of interest are to be avoided and/or addressed. It also seeks to ensure that when advocacy needs to be independent, it is robustly so. An Advocacy Plus approach seeks to ensure that the more formal Advocacy roles are more effective by linking them to informal advocacy roles and vice versa. It recognises the importance of people having choice in which type of support/s they wish to use and who provides these. This is especially important given the development of new models of Advocacy and an inevitable drift towards instrumental or issue-based Advocacy becoming more ‘professionalised’ and/or regulated. These new Advocacy services could have less potential for flexibility and for being connected to the communities in which they operate. The need for connectivity has never been more vital.


Advocacy Plus recognises that there is more to advocacy than Advocacy services – formal or informal. It acknowledges that much of the advocacy that occurs in our communities is provided in natural partnerships, when people stand by and support somebody that they already know. This organic activity should be encouraged and facilitated and those engaged in it assisted when necessary in recognising conflict of interest and/ or their own need for support. Advocacy Plus also recognises that people can often be supported in meeting their own advocacy needs (self-advocacy), and that their life experiences can make them uniquely placed to assist in meeting the advocacy needs of others (peer advocacy). It recognises that people don’t need to be qualified to speak up for someone, but that they should be assisted in identifying when a more formal Advocacy or other role might help and/or be more appropriate.